Drums are well known for being expensive, loud, inconvenient, take long to assemble and almost impossible to carry around, for those exact reasons, drum teachers encourage students to make their own, homemade, drumset. That is why Obilab created the Cardboard Drumkit: an ethical instrument that solves all five problems at the same time.
The cardboard DRUMKIT is acoustic, affordable, easy to carry, store and assemble so music practice can be accessible to everyone.
Shortly after making the first prototype, Obilab decided to gather musicians and friends in order to get their first impressions. They instantly saw the DRUMKIT as a game changer.
They were looking for a complementary co-founder to join the adventure when he was introduced to Caroline, specialized in business development and living in New York City. As a child, her wish was to play drums, but she never got a chance to pursue it, so she immediately understood Patrick’s vision and embraced the opportunity to spread music practice together. A few months later, Victor, passionate about product’s innovation and adventures, joined the team as a co-founder and the chief product officer.
In order to measure the DRUMKIT’s potential, they came up with a minimal, valuable product to reach the market as soon as possible and in less than 90 days, the entire first crafted production of 150 DRUMKITS was sold out and delivered. Following that first experience they started building an ecosystem, capitalizing on our dear first clients and getting constructive feedback to make the DRUMKIT a GREAT one!
“In less than 90 days, the entire first crafted production of 150 DRUMKITS was sold out and delivered.”
The past months have helped them understand their customers, strengthen our partnerships, networks, as well as their team and get a better sense of the challenges they face.
Creating and selling an entire production in Paris, France, made them aware of what to expect and therefore anticipate. The biggest challenge was to turn the crafted production into a manufactured one. Being in Barcelona Spain, (known as the cardboard region) helped them secure strategic partners, including a local factory to begin their growth.
Fiberglass ( white fabric on the Hit surfaces ) is usually used for construction purposes. It is a highly resistant material able to support repeated percussions without altering its function.
With the electronic module – that will fit inside the folded DRUMKIT – their aim is to offer a unique opportunity to increase the DRUMKIT’s possibilities.
With rubber pieces set up on the white/fiber glass spots, the DRUMKIT will become completely silent. These same pieces, equipped with sensors linked to an electronic module and connected to a mobile phone or computer, will be able to record the ‘hit’. That way, it is very easy to choose between playing with your headphones in order to avoid annoying your partner or making a concert for your neighborhood by plugging it into a wall of amps.
“With rubber pieces set up on the white/fiber glass spots, the DRUMKIT will become completely silent.”
Obilab is in the middle of conquering 6 very important challenges. And, like everything else in the company, they’re really happy to be totally transparent on what they’re doing and why.
One of the biggest challenges is to bring back the pleasure of learning and playing music.
And since they believe music should be accessible to everyone, they had to legitimize the DRUMKIT as a unique and new instrument, not a replacement. Obilab states, “We are aware that cardboard has a bad reputation when it comes to resistance and lifetime. Our challenge is therefore to let people know that adding fiberglass on the DRUMKIT makes it even more resistant than a traditional drum skin.”
“And since they believe music should be accessible to everyone, they had to legitimize the DRUMKIT as a unique and new instrument, not a replacement.”
They will also develop tutorials to make music a fun experience rather than a difficult process and hope to be everywhere, where no one expects to find a DRUMKIT, in disruptive locations and in order to let everyone try it.