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Ever since Dorian&Daniel created the spec ad for Johnnie Walker, I’ve been a big fan of how they represent their stories and communicate to their customers. This short was the tip of the ice burg in terms of brand awareness for them… even though they didn’t make the ad!

“It stands for the effort and struggles one must overcome to reach one’s goal.”

Dorian & Daniel also made specs for Sony, Black & Decker, and Nivea, which are all impressive. However, these other projects just don’t compare to their latest achievement, on par with Adam & Eve’s trilogy of John Lewis successes.

Dear Brother Johnnie Walker Brothers goodkinBrandchannel was able to nab an interview with the duo concerning their short:

“The brand Johnnie Walker which originates in the breathtaking beauty of the Scottish countryside naturally found its place in the story without appearing insincere. We really liked the (Johnny Walker brand tagline), ‘Keep Walking.’ It stands for the effort and struggles one must overcome to reach one’s goal. It is also very motivating: Don’t give up, try again and find your path. Which is exactly what we are aiming for with the ending of our spot, despite all the melancholy there is always some optimistic outlook.”

Dear Brother Johnnie Walker mountain range goodkin

Mathew Lewis-Carter, the actor who played the “younger” brother in the film says of working with Dorian & Daniel, “In the space of 90 seconds they have managed to create such a powerful piece that will resonate with everyone. On an emotional level, they have managed to tug on everyone’s heart strings.”

“despite all the melancholy there is always some optimistic outlook.”

Dear Brother Johnnie Walker crossing river goodkin“Walking the roads of our youth through the land of our childhood, our home and our truth

Be near me, guide me always, stay beside me so I can be free, free

Let’s roam this place familiar and vast our playground of green frames, our past

We were wanderers never lost, always home

When every place was fenceless and time was endless our ways were always the same

Cool my demons and walk with me brother until our roads lead us away from each other

And if your heart’s full of sorrow, keep walking

Don’t rest

And promise me from heart to chest to never let your memories die

Never

I will always be alive and by your side in your mind

I’m free.”

Dear Brother Johnnie Walker walking on road

“And promise me from heart to chest to never let your memories die.”

If you’re interested in learning more about a recent dispute on the collaboration between the voiceover performer and the filmmakers on the original composition of the accompanying poem, there is an interesting op-ed here by Olivia Zhu

[via brandchannel]

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