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In this video “How to win an Election” by Sarah Klein and Tom Mason, political strategist Mark McKinnon gives insight on the ever so importance of storytelling. He believes that each person’s team will paint their elect hopeful as the hero that is in the midst of a battle of their opponent a.k.a. the villain.

“Each person’s team will paint their elect hopeful as the hero that is in the midst of a battle of their opponent a.k.a. the villain.”

McKinnon has a long history in politics working with both Democrats and Republicans alike. He was the head strategist for President George W. Bush in both of his winning elections. McKinnon, said that President Bush beat all odds, first running against former vice-president Al Gore in 2000 and then John Kerry in 2004.

McKinnon believes that America looked at President Bill Clinton as a villain and George W. Bush was viewed as a hero, a man with morals and that is down to earth and the story telling is what won it for Bush.

In the 2007 John McCain announced that he would run for presidency, McKinnon worked with him, then in 2008 he stopped once it was announced that Barack Obama won the democrat primary, as he could not say things against Obama that he might regret, not due to his views or policies that he disagreed with, but do to the fact that he believed his story is what America needed.

 

Mark McKinnon believes that we vote for the same reason we read a book or watch a movie it’s for the story. He says that the politics of today is a “win at all costs” kind of deal and because of these views we are divided, something that he is hopeful will not last.

He warns us against being seduced by this kind of storytelling and to look a deeper for the truth.

“McKinnon believes that we vote for the same reason we read a book or watch a movie it’s for the story.”

[via the new york times]

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