OK Go’s video for I Won’t Let You Down off of their album Hungry Ghosts is yet another piece of art; perfectly timed out, mind numbing video of epic proportions! Tim Nordwind, the band’s bassist (the one in the hat) even said, “It was the best hour of my life!”
“It was the best hour of my life!”
The band’s front man Damian Kulash, got the film director Morihiro Harano, he’s the one that got them in touch with Honda and choreographer Airman, who is quote “eccentric” Kulash said of Airman’s hat that is his trademark “(The) enormous hat that makes him look like he’s in Mars Attacks,”.
The video was filmed at a 12-floor underground theater in Chiba, Japan. The camera that captured this thing was on a drone, the members of the band rode on motorized scooter chairs made by Honda, whom are the backers for this video. Once the first chorus is sung, OK Go exits the building making their way though a parking lot and then the camera takes to the sky giving us a bird’s-eye view. Soon umbrellas twirl in both the hands of the band and a whole lot of dancers in matching outfits.
“The camera that captured this thing was on a drone, the members of the band rode on motorized scooter chairs made by Honda, whom are the backers for this video.”
It has a futuristic feel “2075,” Nordwind says. “A lot of times in our videos, we play with using pieces of technology in ways that feel warm and human,” he added. But at the same time it has a reminiscent experience calling to mind Gene Kelly in “Singing in the Rain” or Esther Williams in one of her many choreographed swimming film sequences.
Kulash said of the dancers “(They) were like automatons. One of [Airman’s] deputies would shout something to this whole battalion of Japanese schoolgirls, and they’d run like they were in military school, and nail it every time. It was a real treat to behold.”
Keeping with the band’s tradition the video was shot in one continual take! It took a little over 50 tries but they got it!
To have everything coordinated, moving in synchrony in the parking lot, Harano set up speakers and played the song “I Won’t Let You Down” at half-speed, which “allowed for more precise movements even with the complicated choreography,” he stated. Then the video was played in double-time for the manic style.