Bringing us another video fueled by pure imagination “This Too Shall Pass” by OK Go is a song off their album “Of the Blue Color of the Sky” (You may remember their viral video for “Here is Goes Again” which showed the members of the band on treadmills.) The mechanics of this thing is sheer genius. Countless of items moving in perfect unison! The song has a nice and mellow feel to it being enjoyable to the ear while the video is in such contrast that your eyes are just about hypnotized by the movement and array of colors and your senses go a little haywire.
“The mechanics of this thing is sheer genius. Countless of items moving in perfect unison!
You’ll watch it over and over and each time you’ll notice something that you have missed, it’s really just a super fun video that is so smart and artistic. There are so many little details that mix into to the large attention grabbing stuff. The idea was to create a “Rube Goldberg” machine!
The Los Angeles based company Syyn Labs was hired by OK Go to produce this massive moving piece of art, according to certain specifications. “Because we are all engineers, and we love magic. We love computers, and servomotors, and fire, and all of that stuff. All those ‘magic’ tricks — basically anything your mom can’t understand — couldn’t be in the machine.” said Syyb Labs front man Sadowsky.
“Because we are all engineers, and we love magic. We love computers, and servomotors, and fire, and all of that stuff”
Given that each of the machine’s dozens of stages need comparably precise adjustments, it all adds up to a lot of labor by a lot of people. “It took about a month and a half of very intense work, with people on-site all the time,” Sadowsky said.
Sadowsky estimates that 55 to 60 people worked on the project in all. That includes eight “core builders” who did the bulk of the design and building, along with another 12 or so builders who helped part-time. In addition, Syyn Labs recruited 30 or more people to help reset the machine after each run.
The video was shot by a single Steadicam, but it took more than 60 takes, over the course of two days, to get it right. Many of those takes lasted about 30 seconds, Sadowsky said, getting no further than the spot in the video where the car tire rolls down a ramp.
The band was also heavily involved in the project for the final two weeks of its construction, and the band members are right inside the machine during the video, of course.
“We wanted to make a video where we have essentially a giant machine that we dance with,” said the band’s Damian Kulash, Jr., in a short “making-of” video posted on YouTube.
Otherwise, Synn Labs’ engineers went to town, dreaming up the most outlandish and elaborate mechanisms they could to “dance” along with the music. The results are impressive.