OK Go have been known for being inventive, unique, and surprising in their music videos ever since they released the video for their song, “Here it Goes Again.” It seems like everyone knows about the band that danced on treadmills, and wants to know what they will do next.
They continue to fascinate fans as their videos become crazier and more creative. The video for their song, “Upside Down & Inside Out” continues this theme by being the first music video shot entirely in zero gravity. It was very important to them to create a completely choreographed video that they could record in one take, and not something that would require editing to piece it together.
“They continue to fascinate fans as their videos become crazier and more creative.”
“Upside down & Inside Out” was directed by the band’s frontman Damian Kulash and his sister Trish Sie, who has worked with the band previously on many of their other videos like Here It Goes Again, A Million Ways, White Knuckles, Skyscrapers, and All Is Not Lost. It, like all of their videos, is bright, colorful, imaginative, and fun.