After the critical acclaim of Wes Anderson’s film, “The Grand Budapest Hotel” both diehard fans and new converts alike are waiting impatiently for his next film project. What do you do when you’re craving more of Anderson’s particular style, but you’ve seen every movie and tribute you can get your hands on?
You’re not alone in your sentiments, which is why we’ve put together this list of Wes Anderson commercials, some seldom seen advertisements with companies like IKEA, American Express, AT&T, Prada, and of course the latest from H&M entitled, “Come Together.”
These ads range from 2002 to the present and draw many visual parallel’s his films. His IKEA ad seems to harken most to the humorous dysfunctional family conflicts and the American Express ad follows the pacing of the cinematography and dialogue of The Royal Tennebaums almost exactly. Hyundai’s, “Talk to My Car” matches the color scheme of The Life Aquatic with Steve Zissou, the child’s perspective of the Sony Xperia in stop-motion animation is eerily similar to The Fantastic Mr. Fox, and, “Come Together” will remind you of the camera work in Moonrise Kingdom… or maybe that’s the setting of The Darjeeling Limited? Well, maybe its both.
IKEA – 2002
IKEA, the Swedish furniture, released its “Unböring” campaign with a family arguing in their home… and ends up selling one of their living rooms!
American Express -2006
This will be a favorite for those who desire the breakneck speed of his back-and-forth dialogue along with his symmetrical one take scenes. It’s also one of the few times we get to see Wes in one of his own pieces. He even pokes fun at himself a bit.
AT&T – 2007
Ads featuring a single shot with changing, multiple background may be common enough now, but they certainly weren’t 10 years ago in 2007. Anderson set the bar and soon enough other major companies like All Spice were mimicking the style.
Softbank – 2008
This unusual spot features Brad Pitt, whom Anderson had never worked with until it was produced. It was loosely based on Jacques Tati’s Les Vacances de Monsieur Hulot (Mr. Hulot’s Holiday) and its for a Japanese telecommunication company. Ever the throwback,
Stella Artois – 2010
A young couple enter a hotel room, and while the young man gets ready, the woman finds a switch board. The set changes as she continues to push buttons. The short piece is a great example of Anderson’s iconic use of symmetry.
Roman Coppola enters the seen for this spot featuring Stella Artois. Coppola has been a frequent writing partner with Anderson and this ads retro 1960s style looks like it could be a scene in Moonrise Kingdom.
Hyundai – 2012
Anderson frequently utilizes dioramas and miniature sets in his work, and this ad is no exception. In fact, these tropes were a necessity for Hyundai’s, “Modern Life” feature.
The creative director for the, “Talk to My Car” spot, Robert Prins has a story to share on the origins of this piece, “After months of creative development on the new Hyundai Azera we were almost out of time to produce the launch spots. At the last minute someone suggested asking Wes Anderson to direct. We all laughed. Then he said yes.”
Sony Xperia – 2012
In 2012, Sony’s new smartphone, the Sony Xperia, was featured in a stop-motion short, 3 years after the release of, “The Fantastic Mr. Fox.” This ad tells the story of the inner workings of the Xperia from an 8-year-old’s perspective.
Prada Candy – 2013
Anderson has regularly partnered with Prada on a variety of project, from the short film, “Casello Cavalcanti” to actually building a cafe is Milan on commission. In 2013, Anderson directed three Prada Candy L’eau perfume commercials, partnering again with Roman Coppola. With Anderson and Coppola working together, they just had to include a love triangle in the plot…
H&M – 2016
Come Together was made by Wes Anderson for H&M in November of 2016. This piece features none other than Anderson favorite Adrien Brody, once again on a train, just like in The Darjeeling Limited. This time, however, he’s cast as the train’s conductor, who’s tasked with rescuing the holiday season for his delayed passengers.